Family Eye Care is a full-service provider of quality eye care to multiple generations of families across Western Pennsylvania. WordWrite is helping Family Eye Care enhance its social media presence to increase visibility, create engagement with patients and potential patients, and help bring more patients to the practice’s three offices in New Kensington, Penn Hills and the North Hills.
Family Eye Care and its founder and director Dr. Joseph Smay have been helping Western Pennsylvanians see better for more than 20 years. “We recognized the power of social media early on,” Dr. Smay said, “because social media is visual. With WordWrite’s expertise, we will be able to do a great deal more to educate and connect with our patients.”
WordWrite has been active in the social media space and worked with other clients on their social media strategies for several years, but Family Eye Care is the first WordWrite client for which social media channels will be the primary tools employed to share its story.
“Social media is perfect for the practice,” said Paul Furiga, WordWrite president and CEO, “because so many of the patients are already online and social media is a great way to educate, engage and deepen relationships. We look forward to using our expertise in helping Family Eye Care create truly engaging social media channels that benefit the practice and its patients.”
WordWrite is currently working with Family Eye Care on social networks Twitter and Facebook. Some of the initiatives WordWrite will help Family Eye Care move forward on its social networks include educational campaigns on medical care for eyes, frame and lens promotions, and periodical contests.
About Family Eye Care
Family Eye Care, with locations in Pittsburgh including New Kensington, Penn Hills and the North Hills, is a full-service eye care provider. Its mission is to provide patients with the most complete eye care possible with personal attention from all of its optical experts. Eye care services include comprehensive eye exams, contact lens evaluation and fitting, diabetic eye care, Glaucoma treatment and more. Family Eye Care offers 24-hour emergency service, as well as laser vision correction of nearsightedness, farsightedness and astigmatism. For more information, visit http://www.ourfamilyeyecare.com/, http://www.facebook.com/ourfamilyeyecare, or http://twitter.com/familyeyecare.
About WordWrite Communications, LLC
WordWrite Communications, LLC helps its clients share their great, untold stories with everyone who needs to see, hear and experience them. WordWrite specializes in crisis, employee, executive and media communications with particular expertise in health care, manufacturing and technology. WordWrite clients range from small start-ups to Fortune 1000 global firms. WordWrite clients share a fundamental belief in the value of two-way communications, and in the power of authentic stories told by fluent storytellers. Among WordWrite’s clients are: KIT Solutions, Koppers Inc., MEDRAD, Inc., Pfizer, Inc., The Pittsburgh Business Group on Health and Redstone Highlands. For more information on WordWrite, visit http://www.wordwritepr.com, http://www.facebook.com/wordwritepr, or http://twitter.com/wordwritepr.
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