WordWrite’s chief storyteller, President and CEO, Paul Furiga has joined an elite group of marketers by receiving an inbound marketing certification from Hubspot Academy. Hubspot is the world’s top inbound marketing software platform and WordWrite is part of a small group of agencies worldwide that is licensed to sell the Hubspot software. Paul’s certification is a testament to WordWrite’s belief in and commitment to the tenets of inbound marketing and HubSpot’s powerful analytics.
Nine online courses requiring extensive research, reading and homework assignments prepared Paul for the Inbound Marketing Certification exam. The comprehensive certification represents proficiencies in e-mail marketing, lead nurturing, blogging, mobile marketing and analytics.
Inbound marketing has changed the relationship between businesses and their consumers by cultivating collaboration between parties. While outdated advertising models aim to dictate, Paul has mastered a skillset that utilizes technology and encourages dialogue. Paul’s expertise can help create a business more responsive to the needs of consumers and more receptive to the ever changing technological landscape.
Congratulations to Paul for adding this certification to his extensive marketing repertoire!
Interested in finding out what WordWrite and Hubspot can do for your business? Contact us today.
