Earlier this month, WordWrite Communications president and CEO, Paul Furiga, and account executive, Samantha Wannemacher, traveled to New York City to present at the 2011 Public Relations Society of America (PRSA) Digital Impact Conference.
Within the public relations industry, digital innovation has never been more important or accessible. At the PRSA 2011 Digital Impact Conference, “Building Knowledge, Skills and Value for the New Decade,” keynote speakers and presenters shared case studies, new technologies, and opportunities where communicators may take the lead in digital innovation. The fourth annual event offered two full days of shared knowledge and new thinking on topics from mobile marketing to personal branding, from speakers including senior leaders at Microsoft and Google.
Paul and Samantha’s presentation was titled, “Beyond Your Zappos Case Study: B2B Social Media Strategies for the Rest of Us.” They selected this topic, because although everyone hears about the successful social media efforts of Zappos, Southwest Airlines, and other large consumer corporations, the 94 percent of U.S. companies with sales of $1 million or less are having trouble figuring out how to apply social media strategies for THEIR businesses. The presentation contained case studies, best practices and social media strategies and tactics for smaller, less “brand name” business-to-business clients.
You can view the full PowerPoint presentation on the WordWrite Slideshare page here. In addition, we have made the tools from the presentation available to get you started in social media as a Business-to-Business or SMB company here.
Paul also wrote two blog posts containing outtakes and observations from one of his favorite presentations by the American Red Cross. You can find these posts on our Storytelling blog.
About WordWrite Communications, LLC
WordWrite Communications, LLC helps its clients share their great, untold stories with everyone who needs to hear them. WordWrite specializes in crisis, employee, executive and media communications with particular expertise in health care, manufacturing and technology. WordWrite clients range from small start-ups to Fortune 1000 and global firms. WordWrite clients share a fundamental belief in the value of two-way communications and authentic stories told by fluent storytellers. Among WordWrite’s clients are: KIT Solutions, Koppers Inc., MEDRAD, Inc., Pfizer, Inc., The Pittsburgh Business Group on Health and Redstone Highlands. For more information on WordWrite, visit http://www.wordwritepr.com, http://www.facebook.com/wordwritepr, or http://twitter.com/wordwritepr.
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