In this week’s Wrap we share some insight on a plethora of topics. If you’re interested in boosting your online public relations exposure, becoming a more courageous leader or learning how universities are addressing shrinking state budgets, this is the Wrap for you.
Submit news story here… 3 crazy simple ways to increase online PR using Google
Rock the Status Quo
We’ve found that Google is completely underestimated as a public relations tool. It can help you raise visibility of your written materials, gain inbound links, identify new topic ideas and so much more. Consider these three tactics and start boosting your PR initiatives today.
6 ways to be a more courageous leader
Fast Company
Being a leader requires you to make many important and difficult decisions on a frequent basis. Many of those difficult decisions can either make or break a company. This article includes six essentials that can help build a culture of courage in an organization, and help progress your business to new standards.
Colleges adapt online courses to ease burden
The New York Times
Nearly half of all undergraduates in the U.S. arrive on campus needing remedial work. Meanwhile, shrinking state budgets have reduced the amount of seats available in classes students must take to graduate. To address both of these issues, universities are experimenting with massive open online courses. What do you think of these new programs? Do you think they will alleviate some of the problems universities currently face? Share your thoughts with us in the comments below.
We hope you enjoyed the topics discussed in the Wrap. Let us know if you choose to incorporate any of the tactics above into your strategies and how it works for you. As always, we’ll see you back here next week for another Wrap.

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Emma Walter is a senior account executive for WordWrite Communications. You can find her on Twitter @emmasreallytall.


