This week’s Wrap takes a look at the world’s largest brands and what makes them so recognizable. Forbes breaks down what goes into brand value, Ad Age examines the roots of brands ‘personally’ communicating through the Twittersphere and an artist examines our emotional connection to the colors of a brand. The 21st century is one of brand ubiquity, so while we can’t escape them, at least they look pretty and talk nice. 
World’s Most Valuable Brands: Behind The Numbers
Forbes
Is America home to the world’s most valuable brand? Forbes started with a list of 200 and whittled it down to 100 companies that span 15 different countries. In this article they describe the metric used to determine brand supremacy.
Check Out the First Tweets Ever Sent By Nike, ESPN, Xbox, Coke and More
Ad Age
Twitter has become an indispensible outlet for branding everything from tennis shoes to computers. Through the years we’ve all become more comfortable with the 140-character medium but it wasn’t without some hiccups along the way. Here is a list of the first tweets made by notable brands that have accumulated more than 500,000 followers.
How Much Does Color Define A Logo?
Fast Company
Graphic designer Paula Rupolo experimented with the colors of brands by switching color schemes between industry competitors. Coca-Cola looks strangely slick with Pepsi’s color scheme while McDonald’s arches look anemic against a Subway-green backdrop. Colors and emotions are closely related and as Rupolo suggests through this experiment, so are colors and brands.
Looking back on old tweets and playing with logo colors is an interesting exercise, if only to remind us the connection a color or phrase can evoke. The world’s largest brands have invested countless dollars into branding efforts to create constant reminders of their presence. Are giant branding efforts necessary or is it time to focus more on fostering dialogue? Let us know your thoughts below.
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Joe Ducar is a public relations intern for WordWrite Communications.
