WordWrite knows that crises can take many forms. Any business, organization or brand can be face to face with situations that have the potential to damage their reputation. In this week’s Wrap we acknowledge, no matter what the case, to prevent and mange a crisis you must be able to communicate effectively. 
To Prevent Crisis From Getting Worse, Communicate
Investor’s Business Daily
Perfection is impossible in any industry and crises are bound to occur. When crisis strikes, how does one respond? Communication must be the core to any crisis strategy. Investors Business Daily sheds light on ways to prevent crises from getting worse.
Issues Management: Get to it Before a Crisis Erupts
SPIN SUCKS
Our next article highlights some commonly discussed crises from the last past. The Jerry Sandusky abuse at Penn State, the Tiger Woods affair, Paula Deen’s racial slur and the list continues. Professionals must appropriately react to these situations with their rose-colored glasses and remain positive in even the worst of situations. Check out these tips to manage brand issues and public crises.
7 Steps For Social Media Crisis Management
PSKF
Once a crisis occurs, there is no turning back it simply cannot be avoided. If the steps taken to prevent it fell through, you must move quickly to your management strategy. Crises tend to spread much quicker thanks to social media. How do you handle a crisis when news travels at lightning speed? This article provides seven steps for social media crisis management. Read the steps and see if you agree. Have you seen a company handle a social media crisis really well? What about not so well?
WordWrite is the agency of Story, and sometimes a crisis is part of that story. If you’re interested in how WordWrite might assist you in telling your great, untold stories even in times of crisis click here. As always thanks for ending your week with us! We would love you to share your thoughts.
_____
Kaitlin Roth is an intern for WordWrite Communications.
