Complete your week with the WordWrite weekly wrap! In this issue: ideas on content editing, engagement in healthcare social media and creation of authentic brand content.
30 Quick Editing Tips Every Content Creator Needs to Know
Copyblogger
Copyblogger is one of the oldest and most respected sources of best practices in blogging. This week Copyblogger asks a big question: Are you really a blogging guru… or “just” a writer? Writers don’t get much traffic on their blogs; top bloggers do. Guest author Stephanie Flaxman provides 30 tips to help you get beyond simply writing a blog to blogging to an audience of engaged followers.
How to Build Online Engagement With HealthCare Communities
Business 2 Community
Speaking of engagement, with 100 million Americans visiting health-related websites each year, there’s a real opportunity for organizations to build online healthcare communities that can provide valuable consumer content and achive organizational business objectives, IF the content is credible, relevant and engaging. Check the post by Andy McCartney for ideas on how to do that.
Authenticity is Key to Multiplatform Storytelling
The Drum
Another way of describing credible content is to say it’s authentic, and at WordWrite, we’ve been advocating for authenticity as one of the three pillars of successful business storytelling for some time. Turns out we’re not alone. Check out this post for a look at authenticity in stories that are shared across multiple platforms – online, broadcast, etc.
Thanks for wrapping up your week with WordWrite as we explored content across editing strategies, in healthcare communities and in multiplatform storytelling. Finish your week by sharing your thoughts with us.
_____
Kaitlin Roth is an intern for WordWrite Communications.
