Whether you’re blogging, interpreting big-data to influence purchasing decisions or reporting on breaking news, it’s always important to ensure you’re as efficient and effective as possible. In this week’s Wrap we explore how bloggers, data experts and reporters are adapting their strategies to do just that. 
How LinkedIn Groups can explode your blog traffic
ProBlogger
If you have a blog, you know it’s tough to get the eyeballs you want on your great content. Some bloggers have found success in sharing their blogs in LinkedIn Groups, and this article provides great tips for doing just that. In our experience, we’ve found it’s important to first check the Group rules to make sure blog promoting is allowed. It’s also important to recognize there is a fine line between being helpful and spammy. If you make sure not to cross it, your blog will get the views you’ve been longing for and the LinkedIn community will be pleased with your insightful posts.
NetApp Voice: The End of Judgment? Big-Data Analytics Still Needs People
Forbes
Big-data has been all the rage over the past year. It can be a powerful component to your marketing and communications strategy. However, too many organizations fall flat in their big-data usage when they fail to infuse a human component. Despite all the technologies in our world today, we will always need human judgment. What are your thoughts on big-data? Share them with us in the comments below.
Major breaking news errors giving rise to new responses in Boston coverage
Poynter
There’s nothing new about the fact that a major news event leads to a flood of reporting errors and misinformation. There are, however, three corollary events that breaking news gives us. One in particular is debunking and crowdsourcing. News organizations put more effort into dispelling any misinformation they see spreading. One of the other two events is encouraging while the third is destructive.
Despite our constantly changing world, professionals are always on their toes to find the best practices for efficiency and effectiveness. Get out there and try these new tactics before they are gone, because you can bet the next big thing is already on its way.
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Emma Walter is a senior account executive for WordWrite Communications. You can find her on Twitter @emmasreallytall.
