WordWrite Weekly Wrap – Innovation and Motivation Edition

Need some help getting out of that funk you’ve fallen into at work? Then take a look at this week’s top stories, which show you how to boost company morale and reputation with a little creative thinking (and just one piece of chocolate).

6 ways Starbucks excels at social media marketing

PR Daily

What are the secrets behind Starbucks’ success as the “most loved” brand on social media? Customization, cross-promotion and consistency—just to name a few. Check out these six efficient strategies that Starbucks employs to keep customers coming back for more.

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5 Ways to Generate Office Happiness

Inc.com

Are dull and uninspiring the first words that come to mind when you think of your office? If so, here are five ways to make your office environment a more encouraging and energetic one. Have any other tips for keeping employees’ spirits high? Share your insight with us below!

No, the Press Release Is Not Dead

PRNewser

With the advent of the instantaneous news story via social media, the future of the press release may look a bit grim. But journalists insist that a well-crafted press release—one that consciously appeals to its target audience—still has a place in the news market. Find out the key tactics to creating and pitching a newsworthy press release, and let us know if they work for you!

We hope that these stories leave you feeling inspired to tackle the new workweek with a renewed sense of focus and determination. Want to tell us about your own motivational and innovative techniques at work? Leave a comment below. We wish everyone a happy and productive week!

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Angela Monaco is an intern for WordWrite Communications.

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