The marketing industry is constantly evolving. It’s important for communicators to stay on top of the latest trends and vet whether they are a good option for their marketing strategy. In this week’s Wrap we take a look at mobile marketing, social media marketing and one of WordWrite’s favorite topics, inbound marketing. 
3 Tips for Terrific Mobile Marketing
MobileMarketingWatch
Mobile marketing is defined as “the use of the mobile medium as a means of marketing communication” or the “distribution of any kind of promotional or advertising messages to customer through wireless networks.” We have cell phones … we have a marketing strategy … now what? How do we take our products and services and correctly market them to consumers via mobile technology? This blog post has some ideas for you to consider to ensure your mobile marketing strategy benefits your business.
MTV Reveals VM Nominees in Instagram and Vine Videos
Mashable
You can market to your consumers via mobile devices, but what about this buzzing social technology? As we take a step back from all the shockingly strange shows on MTV, we must acknowledge the addition of social media marketing to their communications strategy. Check out how they used the highly popular video streaming apps Instagram and Vine to market the MTV Video Music Awards. Is this the epitome of a social media marketing strategy? Let us know what you think!
Transform Your Website With Inbound Marketing
Collaborative Growth Blog
Last, but certainly not least in the landscape of marketing strategy, there is inbound marketing. Inbound marketing creates a strategy to get a business found by audiences who are already researching your industry for potential purchases. This article will show you how inbound marketing can transform your website into an Internet sales machine. Is inbound marketing a part of your strategy? Why or why not?
Marketing is a vital facet of a strategic communications plan. It’s important to be aware of the latest trends to keep your strategy current. Curious about what kind of marketing we do at WordWrite? Check it out! As always, thanks for wrapping up your week with us. Share with us below — we’d love to know what you’re thinking.
_____
Kaitlin Roth is an intern for WordWrite Communications.
