Ever wish you could ask Google what the recipe for SEO success was? Matt Cutts is a software engineer in charge of Google’s Webspam Team who helps decide which websites resonate with the search and which don’t. He regularly issues online responses to questions about Google’s continual refinement of search algorithms, and without getting too technical, speaks to the importance of responsible content creation, and establishing authority on search-relevant subject matter. Interested yet? Check out these articles to learn more about how to become Google optimized.
Matt Cutts Talks About Coming Google Algorithm Changes
WebProNews
In this video, Matt hints at upcoming changes to the Google algorithm that will use social signals
to identify authority and continue to value it over popularity. Ideally, Google aims to find the best sources of information on a topic by evaluating credibility over volume. Sounds like a rousing endorsement for developing thought leadership!
4 SEO Myths & Conspiracy Theories Google’s Matt Cutts Wants to Die
Search Engine Watch
Does paying for Google AdWords result in higher organic search ranking? Does Google change its algorithm to force people to buy ads? For all the misinformation that exists out there regarding SEO, the engine’s aim is simply to identify what searchers want, and give it to them. So what do searchers want?
Google’s Bodiless Matt Cutts on Importance of Body Content for Search Engines
Search Engine Land
Sure, metadata is REALLY important. Without it, search engines have a hard time organizing your website among the rest of the web. As important as metadata is, the body of your content holds even more value. Body content is the webpage’s raison d’etre and without it, there’s much there in the way of value to traversers of the Internet.
Google is constantly refining its methods to provide searchers with the most relevant information available on the web. As far as technical aspects like metadata, it’s important to be mindful of these changes, but as long as the content itself is focused, compelling and informative – the foundation of your SEO strategy will be sound. To learn how to optimize your content strategy, download our Inbound Marketing 101 whitepaper.
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Joe Ducar is a public relations intern for WordWrite Communications.
