This month, the WordWrite team has been spending a good deal of time discussing media relations and what it is about our strategic approach that sets us apart. Twelve years of successful strategic media efforts have built WordWrite’s reputation as an agency with deep media connections and impeccable methodology. To celebrate a decade-plus of great achievement, this week’s Wrap takes a look back at a few of the blogs that exemplify WordWrite’s commitment to doing strategic media relations right, and having the client successes to prove it.
You’ve Got Big News to Share: Now What?
This article is the first of a two-part series that explains when an organization should hold a press
conference and how to maximize the effort. Vice President of Client Services Hollie Geitner breaks down the ins and outs of a what makes a great press conference whether its being held at a ground-breaking ceremony in a suburb, or at the National Press Club in Washington DC.
They said it couldn’t be done: Delivering a national media tour from Pittsburgh
Can a small public relations agency in Pittsburgh go toe to toe with the big boys in New York City? Jeremy Church didn’t heed naysayers within the industry and proved that skill is more important than size. Despite warnings from New York media that WordWrite needed ‘boots on the ground’ to create media relationships in NYC, the incorrigible Jeremy Church forged on to score a major media relations success from Pittsburgh.
In a rapidly changing communications universe, can a public relations firm remain true to itself?
As larger PR firms seize on the revenue source that has become known as sponsored content, WordWrite has chosen to abide by its founding principles as brokers of honest communication. WordWrite Senior Vice President Jason Snyder dishes on what he believes the role of a public relations agency to be. Should PR foster genuine discussion or amount to tacit advertisement?
Are you a communications professional? Do you have a public relaitons need? Which methods hold the greatest appeal to you? As always, thanks for reading! Please share any thoughts, comments or questions.
