WordWrite Weekly Wrap – PR Gone Wild Edition

If you’re anything like me, you’ve sufficiently gorged on sweets this holiday. It would have been quite a challenge to turn down any of those treats last week and quite frankly, I wasn’t willing to try. While you were in your food coma, you may have missed some important stories. See our picks in this Weekly Wrap.public relations

The Greatest Christmas Movies

PR Daily

Ok, so this one isn’t actually an article. However, it is a very insightful infographic! Ever wonder what the highest grossing Christmas movies from the 1980s to now are? Or want to relive some of your favorite Christmas movie scenes? This infographic does all that and more. 

PR Gone Wild, 2012: 12 Hall of Shamers

InformationWeek

We often hear stories of PR pitches gone bad, but these take the cake. InformationWeek, a technology publication, scoured its email servers to create a list of the worst pitches it received this year. Our favorite was number 10. Who doesn’t want to know which presidential candidate the public would prefer as its “sugar daddy?” If you’re in PR, join us in making a resolution to not end up on a list like this next year. 

The #1 Reason Leadership Development Fails

Forbes

U.S. businesses spend more than $170 billion in leadership training. So why are so many leaders not cutting it? According to this story, training isn’t the way to go. Leaders are not trained; they are developed. So what’s the solution? We can’t give away the whole article – you’ll have to read it to find out. 

We hope you enjoyed this week’s stories. If you did, tell us your favorite in the comments. Didn’t like them? Let us know why not. Have no fear of missing out when you’re watching the ball drop on Monday, because we’ll have you covered once again with next week’s Wrap!

Emma Walter_____

Emma Walter is an account executive for WordWrite Communications. You can find her on Twitter @emmasreallytall. 


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