We get it, Thanksgiving is all about spending quality time with your friends and family enjoying mounds of turkey and heaps of mashed potatoes. Catching up on the top articles and blog posts wasn’t a top priority. We’ve got you covered. Here are this week’s top stories.
1. The 36 rules of social media
Ragan
Wouldn’t it be nice if someone laid out the ground rules for all of us to use in our daily social media strategies? Fast Company asked its readers to provide their top social media rules and the publication compiled 36 of them into this handy infographic. Do you have others you would add? Share them in the comments section below.
2. When Colleges Woo Students Through Social Media: Less Viewbooks, More Facebook
TIME
The way students are interacting with their colleges or universities is a lot different that those who graduated just a few years ago. Social media has taken a key place in the college admissions process. In fact, 90 percent of admissions officers say their investment in social media has yielded positive results. See what strategies the schools are using for social media success in this article.
3. The Branding of Black Friday
Businessweek
How did the name “Black Friday” make the switch from the market crash on September 24, 1869 to the shopping day we all know it as now? While the real story is not particularly clear there are lots of explanations to consider. See this article for the most plausible story behind today’s “Black Friday.”
That’s a wrap for this week. You’ve taken a walk through the history of Black Friday, learned the ground rules of social media and learned how colleges lure students through social media. Are you still hesitant on using social media for your business-to-business company? Download our guide, “The Six Reasons Why Social Media Makes Sense For B2B Companies.”
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Emma Walter is an account executive for WordWrite Communications. You can find her on Twitter @emmasreallytall.
