It seems like the trend of unbelievable news stories failed to stay within the confines of April Fools’ Day, instead lasting throughout the rest of this week. In case you missed any of them, here are the week’s most shocking stories. Prepare yourself for a few surprises—some of these fake stories seem very real, and vice versa!
Typo in catalog proves costly for Macy’s, also costs writer his job
PR Daily
Macy’s made headlines this week for its unprecedented “Super Buy”—a $1,500 necklace on sale for $47. Find out how Macy’s handled the ramifications of this catalog typo in PR Daily’s “The Daily Spin”.
12 brand pranks on April Fools’ Day
PR Daily
From Twitter’s new consonants only site, Twttr, to Scope’s bacon mouthwash to Sony’s headphones for cats, brands everywhere pulled out all the stops for April Fools’ Day. Check out these hilarious pranks that had everybody fooled, and let us know which ones were your favorite!
In 42% of Companies, The Best Workers Are The Least Engaged
Forbes
A recent study by Leadership IQ made the startling discovery that employees claiming to feel “most engaged” produce poorer work performances. Learn how companies can fix this discrepancy between work performance and employee engagement in order to boost employee retention.
Which story surprised you the most? Did you experience any company pranks this week? Share your stories with us below. Have a wonderful weekend, and we’ll see you back here next week with another Wrap!
_____
Angela Monaco is an intern for WordWrite Communications.
