WordWrite Weekly Wrap – Social Media Past & Present Edition

It’s time for the WordWrite Weekly Wrap! WordWrite knows keeping up with the latest social media crazes while maintaining a presence on more established platforms is vital to success. See our assortment of articles on the latest in social media: podcast marketing, a new social media platform from the Wall Street Journal and effective YouTube strategies.  social media past present and future

Podcasting as a Business Content Marketing Strategy

Search Engine Journal  

There is an ongoing battle between businesses to get attention from the right audience online. Ryan Hanley explains a new tactic for content marketing, podcasting. Use it to establish yourself as a thought leader and watch as the podcasts create advocates for your brand. Learn about establishing expertise and authority through podcasting and help your business to compete in the overall marketing landscape.  

News Corporation takes on LinkedIn with WSJ Profile, a social network for The Wall Street Journal 

The Next Web  

Speaking of competition, the Wall Street Journal has jumped into the ring as they released an outline of their plans to create a social media platform. WSJ’s LinkedIn-looking online profiles will combine its news with a private messaging service and features to upload users’ research, portfolios and blog posts. Author Nick Summers has his doubts that consumer will actually put the platform to use. Will you? Share your thoughts with us in the comments below. 

9 Tips to Maximize YouTube’s Marketing Potential 

Mashable  

While professionals must keep up with new social media trends, finding ways to implement new strategy with older platforms is equally as important. YouTube may not be the “hot new site” but Scott Gerber’s article illustrates the potential for viral success in video content. Learn how to optimize your video for sharing with his nine tips!  

Thanks for wrapping up your week with WordWrite as we continue to explore the past and present social media platforms to better marketing strategies. End your week by sharing your thoughts with us.                                            

Kaitlin Roth

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Kaitlin Roth is an intern for WordWrite Communications.

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