In this week’s Wrap we explore several intriguing subjects. Have you ever wondered why certain colors are more popular than others in branding? We have you covered. There’s a new scam going around on Facebook. Learn more about it before you become its latest victim. And finally, a media outlet is asking its reporters to be respectful during a tragedy. Yes, you heard that right. We hope you enjoy the stories we’ve gathered this week. 
Why is Facebook blue? The science behind colors in marketing
Fast Company
We all know the colors behind an organization’s brand are important, but do we really know the reason why? Why is Starbucks green, when coffee is not at all? What’s the real reason Facebook is blue? This article explains what colors evoke feelings for us and which colors are best for certain industries. Which piece of information did you find most fascinating in this article? Share your thoughts with us in the comment section below.
Facebook scam alert – What really happens when you “like”
Yahoo News
There’s a new scam on Facebook, and while it probably won’t bring any harm to you personally, it is hurting others. Have you seen the images saying something like, “If I get a million likes my dad will buy me a car?” These posts are at the center of this fraud called, “Like Farming.” Learn more about it and its consequences in this article. You’ll want to think twice before hitting “like.”
Associated Press updates social media guidelines
Adweek
In the wake of the Boston bombing tragedy, which spurred many potentially dangerous and sensitive stories, the AP has updated its social media policy for employees. The policy encourages reporters to work quickly, but to also be “sensitive and thoughtful” when reaching out to potential sources. This article provides a summary of the guidelines.
What did you think? Which story did you find most interesting? We would love to hear your feedback in the comment section below. See you next week for another Wrap!
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Emma Walter is a senior account executive for WordWrite Communications. You can find her on Twitter @emmasreallytall.
