Viewpoint: Does public relations have a problem?
BBC
Public relations expert Benjamin Webb examines what he feels is the reason behind the negative public sentiment regarding his profession. His suggestion to change that perception: “weeding-out the hapless and disingenuous [and providing] creative, credible interactive content.” He suggests quality over contrivance as the prescription for repairing relationships between the PR industry and a cynical public. 
Data is Worthless if You Don’t Communicate It
Harvard Business Review
Tom Davenport dishes on the importance of effectively disseminating information once it has been collected. The complex mathematical models that give information its legitimacy can also be what prevent it from being used effectively. The esoteric data Davenport wants to make more palatable for public consumption is analogous to the products and services of a company. Unless a company takes it upon itself to forge a connection with consumers by providing relevant and honest content, viable and valuable products and services may be left unrendered.
Oxford Dictionaries quarterly update: new words added to oxforddictionaries.com today
Oxford Dictionary
Oxford Dictionaries has added new lexicon after they “have gathered enough independent evidence…to be confident that [new words] have widespread currency in English.” These new words range from shorthand acronyms, to fashion signifiers, to hipster comestibles. Although they might not convey the high-minded, data-derived concepts Tom Davenport is concerned with, understanding them is nonetheless important.
Effective communication requires delicate balance: Communicators need to establish credibility without hubris and generate appeal without compromising integrity. WordWrite’s Storycrafters appreciate the nuanced approach necessary for successfully sharing your business’ great, untold story. Share your comments in the section below and if you’re interested in how WordWrite can help you, click here.
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Joe Ducar is an intern for WordWrite Communications.
