WordWrite has spent years perfecting an approach to public relations that helps organizations develop and tell their story in a way that is compelling, authentic and memorable. Join us this week as we examine a collection of storytelling articles.
Importance of Being a Good Storyteller in Business Highlighted by New Find the Edge Article
PRWeb
CEOs run companies, but a case can be made for changing their title to CSO – chief storytelling officer. Every leader has a number of tales stored in the filing cabinets of their memory, but the best storytellers have the ability to use the right one at the right time in order to have maximum impact. This article explores the role storytelling can have in business, and highlights some great examples of its effectiveness. Go from leader to storyteller as you read, and share what great storytelling examples you’ve 
seen.
Forbes
Thanks to social media, individuals now have multiple distribution channels readily available to evoke social change. How can you use storytelling and social media to create a positive impact? Beverly Schwartz, VP of global marketing at Ashoka, and author of “Rippling: How Social Entrepreneurs Spread Innovation throughout the World, explains, “Story is a bridge that connects your audience to the highest level change they are willing to tackle.” Do you agree with her 3 ½ storytelling suggestions?
Five Tips for Great Storytelling
exploreB2B
We understand that story enhances the power of your message and the value of what you communicate, but sometimes it gets difficult to tell those stories as the marketing landscape changes. Read these tips on storytelling that can be applied to newer marketing strategies such as social media campaigns, online video and blogging. What tips would you add to this list?
Educating ourselves on storytelling is an ongoing process and we encourage you to check out WordWrite’s own StoryCraftingapproach. Enjoy your weekend and we’ll see you next week with another Wrap! Ask us questions and share your thoughts below.
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Kaitlin Roth is an intern for WordWrite Communications.
