Twitter already has a ubiquitous media presence as a facilitator of sudden reaction to social and cultural events but as its IPO draws near, more of the discussion will focus on the business of Twitter. These articles take a look at how Twitter has become one of the dominant social media platforms as well as what changes may occur as a result of going public.
Social Networks in a Battle for the Second Screen
NY Times
Twitter and Facebook compete to cash-in on rising trends of real-time reaction to television and live events. As the surrounding interaction becomes an event in itself, advertisers’ desire to utilize this trove of marketing potential is growing.
One Big Doubt Hanging Over Twitter’s IPO: Fake Accounts
WSJ
Twitter‘s lenient philosophy on identity could undermine the value of marketing initiatives on its platform. The legitimacy of millions of its users is something that could worry potential advertisers as Twitter seeks to capitalize on what it claims is a lucrative audience.
How Twitter’s Ad Business Went From Zero to $500 Million in Less Than Four Years
All Things D
Twitter began selling ads a little over three years ago and with each successive year has at least doubled revenue generated from them. Some within the company argue that initial advertising progress was intentionally stifled though, to contrive the effect of impressive growth.
Just as Twitter and its social media counterparts will continue to re-shape the business and communication landscape, WordWrite will continue to use these services as part of an effective digital storytelling plan. To learn more about how WordWrite’s Storytelling expertise can help your business, click here.
Joe Ducar is a public relations intern for WordWrite Communications.
