Social media can be as fickle a friend that ever was; interest can spike or slow at a moment’s notice, public reaction to posts can take unintended turns, and over time, even the social media sites themselves can emerge and then wane in prominence. Learning how to manage the volatile and ever-changing social media space is challenging but as PR professionals, harnessing the great communicative potential social media offers is a necessity, and at times, even fun. This week’s Wrap takes a look at what makes social media such a revolutionary public relations tool: How should your approach vary in regards to the different spaces? What is it about the interface of a site that dictates the tone you should use? What kind of interaction is appropriate in which space, and what does it have to do with when the site itself was created? Check out the following articles to learn a few things that you may not have known about your favorite social media sites.
A ‘follow’ on Twitter: Flattery. An ‘add’ on Facebook: ‘Stalker’
Oglivy
The social patterns and behavioral changes across the spectrum of social
media is reflection of the values of each site. The values and norms of one particular platform –Twitter, for instance- can make equivalent actions on a different site –say, LinkedIn- a terrible faux pas. Don’t make a mistake that can be easily avoided!
Practical Publicity for Entrepreneurs
What does the evolution of social media say about which ways humans like to communicate? This infographic charting the lineage of social media sites through the years leads to three conclusions regarding which types of content denizens of the Internet prefer.
Twitter 101: Hosting as Part of Your Digital Storytelling Plan
WordWrite Storytelling Blog
How can you utilize a Twitter chat to achieve important goals for a client? WordWriter Hollie Geitner outlines five tips to hosting a smooth and successful interactive Twitter experience.
What have you learned over the years as social media emerged as a ‘fad’ and grew into a primary vehicle of delivering an organizational message. Please share your thoughts, comments and accounts of your social media successes below. As always, thanks for reading!
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Joe Ducar is a public relations intern for WordWrite Communications.
