Service professionals lead a life characterized by their countless daily interactions and the impressions that come as a result. The new century’s ever-expanding array of social media platforms allow for these interactions to occur quickly and electronically, which underscores the importance of a compelling online persona. Appreciating etiquette and utilizing convention to portray a desirable image using short bursts of information is a definitive art form for the times in which we live. In this week’s Wrap we take a look at a few methods that can hone the image we portray. 
Introduction to ‘How to Write Short: Word Craft for Fast Times
Poynter
A new book in Roy Peter Clark’s writing and language series has been released and it’s dedicated to the art of ‘writing short’. Clark cites the litany of social media outlets whose sole stipulation is length. Time is valuable in the fast times of this new millennium and the ability to communicate effectively within these parameters is important. This short introduction to his new book defends that premise.
New Yorker
Over the past few decades, service oriented jobs have displaced manufacturing and other labor-intensive industries. As a result, ‘personal branding’ with the use of Facebook, LinkedIn, Twitter and other social media platforms has become an integral part of qualifying oneself for a job.
#Brand #Hashtags #Will #Never #Die
Digiday
Hashtags have become a ubiquitous part of the social media landscape so quickly that Microsoft Word still identifies the word as a typo. Saya Weissman discusses their prominence along with a few case studies where their use has been good, bad and downright ugly.
WordWrite utilizes every medium possible to tell their clients’ great stories. Rather than create an empty brand, WordWrite’s team of dedicated storytellers works to convey an understanding and appreciation for what their clients do. Learn more about how WordWrite can generate dialogue about your company’s story here.
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Joe Ducar is a public relations intern for WordWrite Communications.
