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- Finding Your Capital S Story
Our brains are hardwired for stories. Storytelling is the oldest and most successful strategy to connect with those you most want to reach — and the backbone of our approach to public relations and digital communications. We're in the business of uncovering, developing and sharing our clients’ Capital S Story. But what is that? How is a Capital S Story different from any other story?
The Capital S Story is the story above all stories — it answers the most important questions all organizations face: Why should someone buy from you, work for you, invest in you or partner with you. It’s your organization's most authentic story, which we align with classic story archetypes to create synaptic shortcuts that speed understanding and engagement. We help you create a narrative that draws in everyone who needs to see, hear or experience your story.
A Capital S Story is the most important marketing tool you have. Before you had a brand, you had a story. Before your first employee, your first million or whatever "first" milestone matters to you, you had a story — a path that led to inspiration, a coming of age quest, an arduous journey that made you what you are.
And that’s a story worth sharing.