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Professional Storytelling and Strategic Communication Perspective Blogs

Read WordWrite’s blog for expert takes on all things storytelling. Start exploring the importance of strategic communication and expand your knowledge to drive results for your business!

No illusion: Deepfakes are an emerging crisis that require planning, preparation

"Attack him where he is unprepared, appear where you are not expected."

The Technology Behind a Crisis: Are You Prepared?

An audio recording of your CEO making disparaging remarks about a competitor.

Writing a Book: Paul chats about the writing process, routine and inspiration

Why did you want to write a book? And how did you land on the topic?

Modern crisis management and issues management are two sides of the same coin

Recently, we were privileged to conduct presentation skills training for one of the largest and most highly respected non-profit organizations in the country.

What can an accordion teach us about storytelling?

Music has always been a huge part of our Chief Storyteller, Paul’s, life. In fact, his dad’s old accordion is an instrument he still picks up to play to this day. If you didn't..

Acronyms and Audits and Accountability

If you didn’t catch our Storylines newsletter this month, we shared an acronym using our name – WordWrite – to get you thinking about strategic business planning in the new year...

Four characteristics of successful leadership during a crisis

"Before you are a leader, success is all about growing yourself. When you become a leader, success is all about others." — Jack Welch

5 Core Crisis Management Philosophies

3 tips to maximize your digital ad strategy during a crisis

At WordWrite, we believe there are only four types of crises, and most are predictable:

Marketing Audits: 5 Key Considerations to Take Your Company’s Marketing to the Next Level

Many companies have sought WordWrite out over the years to help address issues of stagnant sales and engagement with audiences, in the wake of major societal and economic shifts,..

Blame It On AI: Unpacking AI-Caused Crises and Risks to Keep in Mind

Despite what the title may imply, our WordWrite team members are big fans of some of the AI tools that are out there right now. In fact, several of us have been using a new..

Storylines Live Episode 10: Exploring the Art of Connection and Workplace Empowerment with Eric Guy

In Episode 10 of Storylines Live, host Paul Furiga spoke with Eric Guy, a long-time friend and client of WordWrite, and a trailblazer in fostering employee engagement and..

Storylines Live Episode 9: Growing and Marketing Your Law Firm with Ken Hardison

Our ninth episode of the Storylines Live podcast features host Paul Furiga’s insightful discussion with Ken Hardison, a seasoned legal marketer and founder of the Personal Injury..

Mastering the Art of PPC Advertising: The Do's and Dont's

If you're a business owner or a marketing enthusiast looking to make the most out of your online advertising efforts, then you're in the right place. In this article, we'll walk..

Storylines Live Episode 8: Building Relationships and Nurturing Trust with Susan Finch

In this installment of Storylines Live, host Paul Furiga delves into the world of business storytelling with marketing and content strategist Susan Finch. In her work at Susan..
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