Storylines Live
Episode 46: Chapters with Paul: Learning Styles
Paul Furiga, our Chief Storyteller and host, is back in the hot seat. In this episode, Tara and Paul discuss the psychology of how people digest content based on the pseudoscientific approach to learning styles called neurolinguistic programming (NLP). They share how to uncover your own learning style, why brands need to tailor their Capital S Story towards all types of learners, and how to select the right channels to effectively reach all learning styles.
Key Takeaways
- Effective communication requires understanding and catering to the three primary learning styles—visual, auditory, and experiential—as not everyone processes information the same way.
- Major social media platforms like YouTube, Instagram, and LinkedIn offer diverse functionalities (video, transcripts, images, text) that can be leveraged to address all learning styles.
- Podcasts provide a unique and safe multitasking opportunity for auditory learners, allowing for deeper engagement with content during activities where visual consumption is impossible.
- While AI can be a valuable tool for adapting content across different learning styles, it requires careful human oversight to ensure accuracy, authenticity, and alignment with an organization's voice.
- Brands must be intentional in their content strategy to reach varied audiences by adapting their core message to suit how different people prefer to see, hear, or experience information.
Timestamps
00:14 Host Introduction
01:12 The Psychology Behind Digesting Content
01:40 Three Types of Learners: NLP
03:23 How to Identify Your Primary Learning Style
05:26 Appealing to All Learning Styles
06:57 Social Media for Each Learning Style
11:36 The Importance of Podcasts as an Auditory Medium
13:57 How AI Creates Content for All Learning Styles
18:25 Host Outro
Related Episodes
Connect with Paul and the WordWrite Team
Follow Paul on LinkedIn.
Follow WordWrite on LinkedIn, Instagram, Facebook, and Twitter (X).
Subscribe to WordWrite’s YouTube channel for more marketing tips and tricks.
Learn how WordWrite helps businesses uncover their Capital S Stories.