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Storylines Live

Episode 46: Chapters with Paul: Learning Styles

YT Card Episode 46

Paul Furiga, our Chief Storyteller and host, is back in the hot seat. In this episode, Tara and Paul discuss the psychology of how people digest content based on the pseudoscientific approach to learning styles called neurolinguistic programming (NLP). They share how to uncover your own learning style, why brands need to tailor their Capital S Story towards all types of learners, and how  to select the right channels to effectively reach all learning styles.

Key Takeaways

  1. Effective communication requires understanding and catering to the three primary learning styles—visual, auditory, and experiential—as not everyone processes information the same way. 
  2. Major social media platforms like YouTube, Instagram, and LinkedIn offer diverse functionalities (video, transcripts, images, text) that can be leveraged to address all learning styles. 
  3. Podcasts provide a unique and safe multitasking opportunity for auditory learners, allowing for deeper engagement with content during activities where visual consumption is impossible. 
  4. While AI can be a valuable tool for adapting content across different learning styles, it requires careful human oversight to ensure accuracy, authenticity, and alignment with an organization's voice. 
  5. Brands must be intentional in their content strategy to reach varied audiences by adapting their core message to suit how different people prefer to see, hear, or experience information.

Timestamps

00:14 Host Introduction 

01:12 The Psychology Behind Digesting Content 

01:40 Three Types of Learners: NLP 

03:23 How to Identify Your Primary Learning Style 

05:26 Appealing to All Learning Styles 

06:57 Social Media for Each Learning Style 

11:36 The Importance of Podcasts as an Auditory Medium 

13:57 How AI Creates Content for All Learning Styles 

18:25 Host Outro

Related Episodes

Storylines Live Episode 36
Storylines Live Episode 37
Storylines Live Episode 42

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