WORDWRITE COMMUNICATIONS RELEASES STORYTELLING WHITE PAPER:

Paper provides scientific background for WordWrite StoryCraftingSM

PITTSBURGH, Pa., May 21, 2009 —WordWrite Communications LLC, today released "Tales Worth Telling: How the ageless power of stories delivers business success," a white paper that provides the scientific background for WordWrite's proprietary StoryCraftingSM approach to successful public relations.

The white paper is the result of more than two years of concentrated development and decades of combined professional experience in journalism, marketing, public relations and research amassed by its authors, WordWrite President & CEO Paul Furiga, and WordWrite senior marketing associate John Durante.

"So many agencies claim to have a 'secret sauce' that makes their work different," Furiga said. "In my years in journalism and in public relations, I have seen over and over again that nearly all of those claims were smoke and mirrors. The purpose of publishing our white paper is to begin the process of making clear that StoryCraftin not only delivers results, but that it is fundamentally different than what other agencies claim to provide because it is rooted in reality and has a scientific foundation."

"Authentic stories, told by fluent storytellers, and measured by 'reading the audience,' are the fundamental principles of successful storytelling since the dawn of civilization," Durante said. "What we have learned is that these same powerful principles deliver success in business communications, including marketing and public relations."

In coming weeks and months, Furiga said WordWrite will be sharing much more of the thinking behind StoryCrafting, WordWrite's proprietary service that remakes public relations to enable clients to tell their authentic, compelling stories in a way that delivers business results by tapping the ageless power of storytelling.

About WordWrite Communications LLC
WordWrite Communications LLC helps its clients share their great, untold stories with everyone who needs to hear them. WordWrite specializes in crisis, employee, executive, and media communications with particular expertise in health care, manufacturing and technology. WordWrite clients range from small start-ups to Fortune 1000 and global firms. WordWrite clients share a fundamental belief in the value of two-way communications and authentic stories told by fluent storytellers. Among WordWrite's clients are: KIT Solutions, Koppers Inc., MEDRAD, Inc., Pfizer, Inc., Redstone Highlands, Regency Global Transportation and Tenzing Consulting.

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