Pittsburgh (Oct. 4, 2019) – Adding yet another award to its shelves, WordWrite earned a regional award from the International Association of Business Communicators (IABC), a global professional communications network, for its successful work with a Pittsburgh-area private wealth firm.
The independent public relations agency received the IABC Heritage Region Silver Quill Award of Excellence, which recognizes agencies in the northeast that demonstrated excellence in communication management. All entries were judged by two communication professionals who used the IABC’s seven-point scale of excellence to rank them.
WordWrite’s winning submission took a deep dive into how it used modern digital marketing practices to inform traditional public relations strategies, all in an effort to broaden reach and increase opportunities for Waldron Private Wealth. Focusing on Waldron’s key audience — individuals and families with great wealth — WordWrite used customer surveys and research to reveal their interests and media habits.
With those findings, WordWrite helped secure over 118 media placements within one year, and Waldron’s experts appeared in top publications such as The Wall Street Journal, CNBC, and the Pittsburgh Post-Gazette. On top of this, WordWrite also facilitated an earned media opportunity with Kiplinger’s Personal Finance, with two of Waldron’s advisors now writing monthly columns for the publication.
“Our research and public relations tactics accomplished the results Waldron desired while also exceeding expectations with the ongoing media reach Waldron now receives,” WordWrite President Paul Furiga said. “Our use of traditional PR strategy and our expertise in storytelling put Waldron’s story in places where it could resonate with broader audiences.”
Award recipients were honored on September 23 at the Heritage Region Conference in Detroit. A full list of award recipients is listed here.
Read more about our work here.
About WordWrite
WordWrite is an award-winning strategic public relations, digital and inbound marketing agency. The Pittsburgh-based agency helps companies uncover, develop and share their Capital S Story, the most important marketing tool companies have, to reveal why someone would do business with them, partner with them or work for them. For more than 17 years, WordWrite has advised health care, manufacturing, nonprofit and professional services businesses, including Fortune 100 companies, with services from crisis communications to product launches. WordWrite clients include Caliente Pizza & Draft House, the Carnegie Library of Pittsburgh, Light of Life Rescue Mission, McClintock & Associates, Meyer, Unkovic & Scott, New Pig, Pfizer Inc., Waldron Private Wealth, The Waterfront, the YMCA of Greater Pittsburgh and the YWCA Greater Pittsburgh. To learn more, visit www.wordwritepr.com.
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