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Professional Storytelling and Strategic Communication Perspective Blogs

Read WordWrite’s blog for expert takes on all things storytelling and strategic communication and expand your own professional knowledge at the same time.

The 3 questions as ads begin to look less like ads

 

Are robots the best storytellers?

Chances are, you haven’t met a storyteller like AREL. But someday soon, you will meet her—or...

A marketer’s (and customer’s) love letter to Bath & Body Works

 

A recent article in The Washington Post reported record sales for the popular beauty brand Bath &...