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Professional Storytelling and Strategic Communication Perspective Blogs : authentic story (2)

The Three Points to Have a Story Worth Telling

New times sometimes call for new, (and sometimes not so new) approaches. In the never-ending pursuit to communicate effectively, managers and marketers alike are making “new”..

Before Usain Bolt, Steve Prefontaine was the story of speed

This blog is usually filled with discussions and perspectives on the importance and technique of telling meaty stories with context, enlightenment for audiences and above all..
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