Business leaders: Resist the urge to put marketing tactics before strategy
As I write this, the sun is out.
Professional Storytelling and Strategic Communication Perspective Blogs : communication lessons
Harnessing the power of authentic stories in a fact-disputed world
As this past election revealed, we remain as divided as ever, entrenched on our respective sides of...
(Really) Old Lessons in Storytelling for Modern Marketers
The cliched phrase about whether mature, experienced individuals have the capacity to learn fresh...
Lessons in Trustworthiness from People Who Don’t Trust Easily
It can be easily given and even easier to break. Sometimes, it’s difficult to earn but resolute...
Storytelling: Expectations versus reality
Whether you surf the internet, peruse the Amazon best-seller lists or scroll through your email, it...
5 PR lessons from the 2016 presidential election
While determining the winner of the presidential election matters to American democracy, public...
Classic storylines that create success in communications
This is a story of Carl and Joe. I don't know if Carl and Joe ever met, but they were certainly...
Storytelling: Why it matters more than any other marketing approach
If a truth is actually universal, it should generate unanimous agreement. Here’s one: We all love a...
Can We Learn Marketing and PR Tips from Real Housewives of Reality TV?
I admit it. I watch reality shows. If there is a housewife in a city or an attractive 20-something...