Professional Storytelling and Strategic Communication Perspective Blogs : marketing lessons

Why 'S' For Story Should Come Before 'B' For Brand In The Marketing Alphabet

A version of this blog post appeared previously on the Forbes Agency Council blog.

Over the last...

The best way to reach journalists is the most obvious: Start with a good story

The principle of Occam’s razor suggests the simplest solution is almost always the best.

Against...

Differentiation drives your organization’s digital marketing success

More than a year into the COVID-19 pandemic, no one will be surprised to learn B2B and B2C...

Classic storylines that create success in communications

This is a story of Carl and Joe. I don't know if Carl and Joe ever met, but they were certainly...

Three Marketing Lessons from Coca-Cola