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Professional Storytelling and Strategic Communication Perspective Blogs : public relations (2)

Can We Learn Marketing and PR Tips from Real Housewives of Reality TV?

I admit it. I watch reality shows. If there is a housewife in a city or an attractive 20-something looking to find love, you will most certainly catch me watching one of their..

The value of trust: Stephen Covey’s lessons for Penn State

The passing of values guru Stephen Covey and the announcement of stiff NCAA sanctions against Penn State football share more than the coincidence of timing. Covey’s July 16 death..

What Carl Jung teaches us about contemporary PR

Few psychologists (save Freud and Benjamin Spock) have had as wide an impact on popular culture, and in turn, business communications, than Swiss psychologist Carl Jung..

How do you influence perception so that it becomes reality?

Although the 2010 mid-term elections are long over, Wednesday, Jan. 20, marked one of the first milestones in the outcome of those elections: the Republican-led House voted to..

Do polarizing campaigns deliver results?

A bizarre media report here in our great hometown of Pittsburgh this weekend really had me scratching my head. Apparently a local advertising firm developed what several business..
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