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Professional Storytelling and Strategic Communication Perspective Blogs : marketing

A marketer’s (and customer’s) love letter to Bath & Body Works

 

A recent article in The Washington Post reported record sales for the popular beauty brand Bath &...

Fear-based marketing campaigns are not always the right approach

 

A few days after the Parkland shooting in 2018, I got an email forward from my mother. She was...

Storytelling: Expectations versus reality

Whether you surf the internet, peruse the Amazon best-seller lists or scroll through your email, it...

Marketing lessons from Miracle on 34th Street

This past Thanksgiving, my family kicked off the Christmas season in our traditional fashion by...