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Professional Storytelling and Strategic Communication Perspective Blogs : social media

The social media review: Two trends taking over the medium

 

We’ve seen social networks evolve from a place to connect only with people you know to a place...

Why you should use Instagram to tell your company’s story

Whenever I reach for my phone, one of the first apps I open is Instagram. As it turns out, I’m not...

“PESO”: Why it’s essential for marketing ROI

At WordWrite, we’re hesitant to label ourselves strictly a “PR” agency, because that doesn’t...

Storytelling: Words still matter in social media —even in video!

Storytelling is the pinnacle of communications. But it's also the most misunderstood marketing and...

Nike and Southwest: brands whose great stories drive results

Let’s name drop for a minute. Nike. Southwest. What do those names mean to you?

Gary V: Why storytelling matters in business and social media

On stage and online, most savvy business leaders know him simply as Gary V. In real life and in...

The Immediacy of Social Media: Are Expectations Too High?

Some areas of “new” media (or what others call “immediate media”) are widely altering how “news of...

Three Ways Social Media Can Add to the Marketplace of Ideas

In trying to tell influential stories, I am constantly aware of the age-old concept of “the...

It's about the content, not the pipes!

Forgive me, but aside from the horrible economy, 2009 is starting to sound a lot like 1999 at the...