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Professional Storytelling and Strategic Communication Perspective Blogs : strategy

Neuro-Linguistic Programming and Why It Matters in Content Creation

What is Neuro-Linguistic Programming or NLP and why should you care? NLP is a non-scientific approach that’s been used widely to categorize communication, personal development and..

Business longevity depends on messaging and core values alignment

Merriam-Webster defines the word “truth” as:

The Technology Behind a Crisis: Are You Prepared?

An audio recording of your CEO making disparaging remarks about a competitor.

Writing a Book: Paul chats about the writing process, routine and inspiration

Why did you want to write a book? And how did you land on the topic?

Storylines Live Episode 4: Unleashing the Power of Partnership with Connie Whitman

Episode four of Storylines Live features Paul’s conversation with Connie Whitman, the leader of Changing the Sales Game, a consultancy that helps business leaders close the gap..

Nike and Southwest: brands whose great stories drive results

Let’s name drop for a minute. Nike. Southwest. What do those names mean to you?
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