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Professional Storytelling and Strategic Communication Perspective Blogs : Capital S Story (2)

Why 'S' For Story Should Come Before 'B' For Brand In The Marketing Alphabet

A version of this blog post appeared previously on the Forbes Agency Council blog. Over the last decade, the field of brand marketing has discovered the power of storytelling...

The corporate giant whose LUV for storytelling proves its power

Throughout 2021, one of America’s most iconic companies is celebrating its 50th anniversary with a storytelling extravaganza.

The best way to reach journalists is the most obvious: Start with a good story

The principle of Occam’s razor suggests the simplest solution is almost always the best. Against the backdrop of an increasingly complex world where news is constantly changing, a..

AI knows best: Storytelling works

To the sometimes frightening list of things that machines may do better than humans, university researchers are adding the art and science of storytelling.

Harnessing the power of authentic stories in a fact-disputed world

As this past election revealed, we remain as divided as ever, entrenched on our respective sides of the political fence, often unwilling to even consider opposing viewpoints.

An Authentic Story: John Lewis and ‘Good Trouble’

On March 7, 1965, the day that would be remembered as “Bloody Sunday” for the brutal attack against civil rights marchers on the Edmund Pettus Bridge in Selma, Ala., John Lewis..