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Professional Storytelling and Strategic Communication Perspective Blogs : content

Great content is still king for marketing ROI

The menu of tools for sharing marketing collateral continues to expand, but CMOs continue to crave unique content when it’s time to deliver bang for their buck.

Invest time in writing original content to generate traffic and leads

Successful brand journalism: It’s all about great storytelling

Why are so many organizations creating brand journalism platforms in the 21st century?
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