Great content is still king for marketing ROI
The menu of tools for sharing marketing collateral continues to expand, but CMOs continue to crave...
Professional Storytelling and Strategic Communication Perspective Blogs : content marketing
Storylines Live Episode 1: Maximizing the Value of User-Generated Content with Jason Falls
In the ever-evolving world of digital marketing – where everyone has a “brand” and people are...
WHOGAS & WIIFM: What a Pair of Absurd Acronyms Reveal About Effective Business Storytelling
Everyone knows about the classic 5 W’s of journalism — who, what, when, where and why — and that...
Bring your marketing to life with augmented reality
Recent projections suggest the amount of time spent on media in the U.S. averages 13 hours and 35...
Marketing lessons from Miracle on 34th Street
This past Thanksgiving, my family kicked off the Christmas season in our traditional fashion by...