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Professional Storytelling and Strategic Communication Perspective Blogs : covid-19

The COVID-19 crisis needs planning, not partisanship or platitudes

The hope as the initial wave of COVID-19 spread across America in March was for the curve to...

Marketing beyond COVID-19: How to get back to regularly scheduled programs

This month, we were supposed to be launching a National Safety Month campaign for a client. We...

The value of an authentic story has never been more clear

 

As we enter the summer of 2020, Americans would be hard pressed to remember a time in the last...

Punctuating the Boredom of Your Self-Quarantine

You would’ve thought someone had invented a proven vaccine for COVID-19.

3 tips to keep up your digital advertising strategy during times of crisis

Over the past month, we’ve all received the dozens of emails coming from every company we’ve ever...

How to reach out to media during COVID-19 pandemic

 

I’ll be honest, I am growing a bit tired of the how-to-do-X-during-COVID-19 blogs. If I read...

Crisis Response Phase Three: Sharing your story when the coronavirus crisis is over

 

It may be hard to imagine now, but some day the hashtags #COVID-19 and #coronavirus will describe...

What businesses should be doing during the first phase of the COVID-19 crisis

In just a matter of days, COVID-19 has taken a toll on nearly all businesses. You’ve probably seen...