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Professional Storytelling and Strategic Communication Perspective Blogs

Read WordWrite’s blog for expert takes on all things storytelling. Start exploring the importance of strategic communication and expand your knowledge to drive results for your business!

Storytelling: Words still matter in social media —even in video!

Storytelling is the pinnacle of communications. But it's also the most misunderstood marketing and communications approach of all the tools in the arsenal of great communicators.

Nike and Southwest: brands whose great stories drive results

Let’s name drop for a minute. Nike. Southwest. What do those names mean to you?

Classic storylines that create success in communications

This is a story of Carl and Joe. I don't know if Carl and Joe ever met, but they were certainly fellow travelers. Their shared passion: storytelling.

Storytelling: Why it matters more than any other marketing approach

If a truth is actually universal, it should generate unanimous agreement. Here’s one: We all love a great story.

Five Tips for Taking the HubSpot Inbound Certification Test

I was recently hired at WordWrite Communications as the new summer intern. On my first day, I began to take HubSpot’s inbound marketing certification courses and the subsequent..

Three Marketing Lessons from Coca-Cola

Simon Sinek: Storytelling, selfless leaders and the meaning of Why

In one of the most viewed TED talks of all time, author Simon Sinek answered the question, "Why start with why."

The Hero’s Journey: Storytelling Lessons From the Olympics

For the next two weeks, as the Olympic games play out in Sochi, the world will be treated to one repeating story line, over and over again: the hero’s journey.

Digital storytelling goes authentic, thanks to Chipotle’s Scarecrow

In the classic film, The Wizard of Oz, a motley crew of a tin man, a cowardly lion and a scarecrow join forces with a girl from Kansas for an adventure that reminds us that, at..

GE’s Digital Storytelling Strategy Makes a Turbine The Hero

At WordWrite Communications, we often talk about the difference between advertising and public relations—the overall ineffectiveness of most ads and why we believe Story should..

Gary V: Why storytelling matters in business and social media

On stage and online, most savvy business leaders know him simply as Gary V. In real life and in business, those who know his story best know him as Gary Vaynerchuk, serial..

Marketing for B2B Companies: Outbound is Out

If you are considering a marketing and advertising plan for your B2B company, forget everything you think you may need—a glossy brochure, a four-color ad in the paper and trinkets..

The Red Cross: Why authentic storytelling beats traditional marketing

One of the most intriguing and powerful examples of storytelling is now underway on the Internet and beyond, thanks to the American Red Cross.

The science that proves the effectiveness of storytelling in business

For several years now, marketers have been trying to convince business leaders around the world that storytelling is a great way to sell more, engage employees and build..

Storytelling, John Wanamaker and fixing marketing communications

"Half the money I spend on advertising is wasted; the trouble is I don't know which half." - Legendary department store magnate John Wanamaker
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