Professional Storytelling and Strategic Communication Perspective Blogs

Read WordWrite’s blog for expert takes on all things storytelling. Start exploring the importance of strategic communication and expand your knowledge to drive results for your business!

Google Ads - Should I incorporate them in my marketing strategy?

You’ve probably searched for a product using Google Search and immediately saw a high-ranking result with a small label reading “Ad.” It’s there for a reason — someone paid the..

Uncovering compelling human interest stories to promote an event

Time-honored traditions and events are part of the fabric of our lives. They warm the heart, soothe the soul and give us something to treasure and be grateful for, especially..

Acknowledging a Tragedy

No matter where you live, if you watch national news, I’m sure you feel like we do – as if you are surrounded by the destruction of senseless acts of violence. Like the ground may..

What in-flight magazines can teach us about brand journalism

The seatbelt sign is off. Your tray table is down. You’re settled in for a two-hour flight to Chicago. What’re you going to do once you land?

Trustworthiness in the Media

Trustworthiness. Is this something you can really rate and measure? According to Facebook, yes. The Washington Post recently reported on the social giant’s new rating system,..

Hey, Just As Long As They Spelled Our Name Right!

In any given year, we typically handle about 12 crisis situations for clients – 10 of which you will never hear about.

Writing What You Don't Know

There’s an old saying in the literary community, “write what you know.” Ideally, writers across our industry—bloggers, content marketers, social media managers— would be able to..

Successful brand journalism: It’s all about great storytelling

Why are so many organizations creating brand journalism platforms in the 21st century?

Use Humor For Your Communications Strategy

Why you should use Instagram to tell your company’s story

Whenever I reach for my phone, one of the first apps I open is Instagram. As it turns out, I’m not alone. According to a Pew Research Center study, 51 percent of Instagram users..

Marketing lessons from Miracle on 34th Street

This past Thanksgiving, my family kicked off the Christmas season in our traditional fashion by tuning in to our favorite holiday movie: Miracle on 34th Street. For those of you..

5 PR lessons from the 2016 presidential election

While determining the winner of the presidential election matters to American democracy, public relations professionals don’t need to wait for the ballot count — the votes (and..

“PESO”: Why it’s essential for marketing ROI

At WordWrite, we’re hesitant to label ourselves strictly a “PR” agency, because that doesn’t describe the full scope of value we provide to our clients.

What is the right employee communications strategy for your team?

There is an old story about the building of a cathedral. The patron who has largely funded construction has asked for a tour of the building site, and the architect and foreman..

Tips for Acknowledging a Public Tragedy

These days it seems we are surrounded by the destruction of senseless acts of violence. It sometimes feels as if the ground we walk on may suddenly collapse underneath our feet..