Skip to content

Professional Storytelling and Strategic Communication Perspective Blogs : authentic story

How to make your story drive results for your organization

Communicators, marketers and business leaders agree: great storytelling is a key pillar of success...

Wanamaker, Powers & the Squandered Legacy of 19th Century Ad Men

Born in 1838 as the son of a brickmaker, department store pioneer John Wanamaker changed the way...

Harnessing the power of authentic stories in a fact-disputed world

As this past election revealed, we remain as divided as ever, entrenched on our respective sides of...

An Authentic Story: John Lewis and ‘Good Trouble’

On March 7, 1965, the day that would be remembered as “Bloody Sunday” for the brutal attack against...

The value of an authentic story has never been more clear

As we enter the summer of 2020, Americans would be hard pressed to remember a time in the last...

Effective crisis communication during outbreaks depends on authenticity, not hope

{% video_player "embed_player" overrideable=False, type='scriptV4', hide_playlist=True,...

The pursuit of the White Whale: Marketable authenticity

Is authenticity still authentic if it’s self-serving?

Identifying the Characters in Your Business' Story

Shakespeare – love him, hate him or resent him for bringing down your grade in high school English...

Storytelling: Words still matter in social media —even in video!

Storytelling is the pinnacle of communications. But it's also the most misunderstood marketing and...

The Three Points to Have a Story Worth Telling

New times sometimes call for new, (and sometimes not so new) approaches. In the never-ending...

Before Usain Bolt, Steve Prefontaine was the story of speed

This blog is usually filled with discussions and perspectives on the importance and technique of...