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Professional Storytelling and Strategic Communication Perspective Blogs : business story

An Archetype in Action: What a Toy Store Teaches Us About Living Your Story

It’s hard to find a better definition of a “brick-and-mortar store” than LEGO’s New York City shop....

WHOGAS & WIIFM: What a Pair of Absurd Acronyms Reveal About Effective Business Storytelling

Everyone knows about the classic 5 W’s of journalism — who, what, when, where and why — and that...

Leveraging C-Suite stories for company success

It’s easy for employees and ordinary people to imagine C-Suite leaders operating from the vantage...

The Time a Great Storyteller Failed the Crowd

The moment was finally here. The greatly anticipated, prime-time speech during the opening night of...

How complex businesses use storytelling to drive growth

I’m sure it comes as no surprise to most of you that engaging with consumers through compelling...

Exploring the power of business storytelling

All great leaders feel stuck at one point or another. They can clearly visualize where they want to...

The 3 Elements to Great Business Storytelling

 

The best things come in threes — flavors in Neapolitan ice cream, laws of thermodynamics,...

The corporate giant whose LUV for storytelling proves its power

 

Throughout 2021, one of America’s most iconic companies is celebrating its 50th anniversary with...

Identifying the Characters in Your Business' Story

Shakespeare – love him, hate him or resent him for bringing down your grade in high school English...

Will It Blend? With fluent storyteller Tom Dickson, yes!

When a skeptic tells me that a business-to-business company can’t sell using social media, I flip...

The Three Points to Have a Story Worth Telling

New times sometimes call for new, (and sometimes not so new) approaches. In the never-ending...

Before Usain Bolt, Steve Prefontaine was the story of speed

This blog is usually filled with discussions and perspectives on the importance and technique of...