Professional Storytelling and Strategic Communication Perspective Blogs : business story

Storylines Live Episode 5: Understanding the Value of People in Business with Dave Bookbinder

In episode 5 of Storylines Live, Paul Furiga, WordWrite chief storyteller and podcast host, chatted...

Episode four of Storylines Live features Paul’s conversation with Connie Whitman, the leader of ...

In episode three of Storylines Live, Paul welcomes legal business development coach Steve Fretzin...

In the second episode of the Storylines Live podcast, WordWrite chief storyteller Paul Furiga chats...

The menu of tools for sharing marketing collateral continues to expand, but CMOs continue to crave...

In the ever-evolving world of digital marketing – where everyone has a “brand” and people are...

The continuing explosion of content creation tools online is in many ways a sign of how far we have...

“You have two letters trailing your name and they start with an ‘M, you say? Won’t that look good...

Raise your hand if you’ve listened to a podcast in the past month.

It’s hard to find a better definition of a “brick-and-mortar store” than LEGO’s New York City shop....

Everyone knows about the classic 5 W’s of journalism — who, what, when, where and why — and that...

It’s easy for employees and ordinary people to imagine C-Suite leaders operating from the vantage...

The moment was finally here. The greatly anticipated, prime-time speech during the opening night of...

I’m sure it comes as no surprise to most of you that engaging with consumers through compelling...

All great leaders feel stuck at one point or another. They can clearly visualize where they want to...